Selected clients
How I help
Conversion & monetization
Funnels, landing pages, pricing, checkout, and experiments that turn more intent into revenue.
Onboarding & activation
First-run experiences, time-to-value, and lifecycle flows that help users reach the good part faster.
Engagement & retention
Churn diagnosis, habit loops, reactivation, and product changes that give people a reason to return.
Product & growth strategy
Positioning, prioritization, measurement, and launch support — with enough execution to make the plan real.
Work
5 Axis Health
10K → 50K+patient base scaled
First product hire and product lead. Helped scale the patient base from 10K to 50K+, while a purchase-flow redesign increased AOV 76% and conversion 30%. Worked on the Tmates and MD Exam brands.
+$1.8Mannual revenue added
As the first PM for ad-rendering infrastructure, launched one of the exchange’s best-performing ad formats, adding $1.8M in annual revenue.
Content IQ
$40M/yrportfolio ad revenue
PM overseeing the product and business line for a portfolio of 20+ publisher sites generating $40M per year in ad revenue. Content IQ was acquired by Perion (NASDAQ: PERI).
~40%lower bounce
Led a marketplace and onboarding redesign for one of the biggest NFT games, simplifying how new users entered and explored the product.
Earlier
- A360 MediaLaunched and grew an affiliate-commerce division for Us Weekly and Men’s Journal.
- FluentAdded $1.4M in annual revenue from onboarding conversion tests.
About
I studied psychology at NYU, so I start with behavior and intent before features. Most product problems are really attention, motivation, or friction problems wearing a costume. I care about UX and the small stuff, and I’d rather build a rough version than write the perfect doc about it.
Years ago I tried to build an app called Pearup in college. It never launched, but it’s what made me want to get good at this.
Building
Obeagle
Video chat for dogs (yes, really).
Contact
Have a product that should be working harder?
Have a funnel that leaks, an onboarding flow that drags, or a product people stop using? Tell me what you’re working on. I also welcome conversations about full-time roles.